Social Media Marketing: 10 Tips
Social media marketing is increasingly important for companies today. You can reach a lot of people through social media, if you do it well. In this article we therefore give you 10 tips for social media marketing that help you to get more followers and ultimately more customers.
1. 1. Post at least once a day
The first tip is to post something at least once a day. Most companies often start posting on social media very actively, but quickly let it hang a bit. However, it is important that you can continue with this, because after a few months you will see real results. It can even be a good idea to post something two to four times a day.
2. 2. Make your own quotes
Quotes always do well on social media, especially if they appeal to the target group properly. Many companies therefore copy quotes from others and places them on their own social media profiles (often with a reference to the one who invented the quote). However, it is much more fun to think of your own quotes, because your customers want to know who you are. If they get to know you personally, there is more to trust. And a relationship of trust ensures that customers take a product or service from you.
3. 3. Involve your followers
It’s a good idea to involve your followers if you post something on your social media profile. For example, ask for feedback on a new product or service. You can also ask if they recognize certain things you are facing and may have a solution for this. This way you create interaction and show that you also find their opinion important. And another important advantage: you immediately discover what you need to change about your product or service or maybe a fan comes up with the solution to your problem.
4.4. Give tips
Often it is hard to think about what you should post on social media, especially if you have to think of a new post for every day. An easy post that will probably also appeal to your followers is a post with a tip. These types of posts have real value for your followers, because they can move forward with this. You give away something of your knowledge for free and you immediately show your professionalism.
5. 5. Organize giveaways
Organizing giveaways is a very good social media marketing strategy. Organize a giveaway that people can participate in if they like or track your page, share the message and/or tag some friends. This way you immediately provide more followers and you create interaction.
6.6. Be interactive and interactive
Through your social media profiles you can immediately show that you offer a good service by being interactive. Responds occasionally to a fan’s response, answers questions and most importantly: respond to a complaint as soon as possible. Also send your followers a private message back when they send you a private message. Of course you can no longer keep track of this with a large number of followers, but then you do not have to do this anymore. Let your social media profiles know that it is too much work to answer the questions. Your followers really understand that.
7. 7. Make use of social media advertising
A good way to get more followers is to use social media advertising. This allows you to put your profile or a certain post in the spotlight, making it visible to a certain number of people on the homepage. You can often decide to which target your page or your post should be shown. Make sure your page looks all right before you do this or that the post is really attractive. That way you can easily get new followers.
8. 8. Plan your posts well in advance
Logging in to your social media accounts every day to write a post or even multiple posts, of course, takes a lot of time and it also provides stress. That is why it is better to choose to use a certain tool where you can schedule social media posts that are placed on multiple social media profiles at the same time. This way you can maintain your Facebook, LinkedIn and Twitter account at the same time. Spend a day inventing social media posts and then plan it for the next month.
Keep in mind that posts posted from tools are often less high in the home page than posts placed on the social media profile itself. That is why it can be better to just schedule the posts on the social media profiles themselves, because you want your followers to see the posts.
9. 9. Give away free gifts
Giving away free gifts is a great way to thank your followers for following your social media profiles. Also tell them that you are grateful to them for this and therefore give them a gift. Your followers will continue to follow your page and they may also tell their friends that they should follow your company. Do you give away a free digital gift (like an e-book) or a discount code? In that case, you can also ask for your followers’ email address before they receive the gift. This way you immediately build a good mailing list!
10. 10. Do something with your mailing list
The last tip is actually not entirely intended for social media marketing, but for the follow-up. Social media marketing is very good to build a mailing list and then you can get new customers out of it. However, do something with all those e-mail addresses, otherwise you will have saved them for nothing. You probably obtained the email addresses by giving away free gifts, so send these followers the gift directly and also thank them for registering on your mailing list.
After that, you can send the people on your mailing list monthly or a newsletter every two weeks with the latest updates and actions of your company. However, you can also send them a nice offer every two weeks (preferably an offer that is available for a limited time and also indicate this in the subject of the e-mail) and no newsletter at all. There are plenty of email marketing techniques on the internet, but at least make sure you address emails and that you don’t send out an email too often.